When #tampontim started trending as a BAD THING online among the red hats, we decided it was time to embrace it. So we created TerribleTamponTim.com where people can go and be a terribly empathetic person. On the website, we let people order political Tampon Tim Pins during election season. And 100% of the profits went toward providing menstrual products for people in need, all courtesy of the non-profit organization PERIOD. And… we basically called people dangerously good demented humans for their empathetic donation.
^See the website flow (pun intended) here.